Mastering Business Success through Strategic Marketing Techniques
Mon, 15 Apr
|Kuala Lumpur
The programme covers strategic marketing foundations, customer-centric approaches, optimizing the marketing mix, and the significance of data-driven decisions. Participants learn to anticipate market shifts, fostering collaboration for unified business objectives.


Time & Location
15 Apr 2024, 9:00 am – 16 Apr 2024, 5:00 pm
Kuala Lumpur, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
About the event
Course Information
"Mastering Business Success through Strategic Marketing Techniques" programme is a meticulously designed two-day intensive course aimed at equipping professionals with contemporary tools, techniques, and insights necessary for effective marketing in today's complex business landscape. As the digital era reshapes consumer and business behavior, along with market dynamics, it becomes imperative for businesses to have a robust and adaptive marketing strategy. This program delves deep into the foundations of strategic marketing, emphasizing the importance of customer-centric approaches, optimizing the marketing mix, and the increasing significance of data-driven decisions. Moreover, recognizing the importance of agility in the modern world, participants will be trained to anticipate market shifts and adapt their strategies in real-time. By fostering inter-departmental collaboration and synergy, the program ensures a unified approach to achieving business objectives. Participants will not only leave with theoretical knowledge but also with actionable insights and strategies that can be implemented…